THE PROCESS
DESIGN
The design process for the team begins with finding inspiration and conceptualizing. Gathering inspiration from various sources such as nature, art, architecture, and fashion trends. They brainstorm ideas and concepts that align with the brand's aesthetic and target audience. Initial design ideas are translated into sketches or digital renderings. This stage allows designers to explore different shapes, proportions, and details for each piece of jewelry.
SELECTION
Once the designs are finalized, the appropriate materials are chosen. This may include precious metals such as gold, silver, or platinum, as well as gemstones, pearls, or other decorative elements. Prototypes of the jewelry pieces are created to test their feasibility and appearance. This could involve traditional handcrafting techniques or modern technologies such as 3D printing. The prototypes are evaluated for design flaws, comfort, and overall aesthetic appeal. Feedback is solicited from team members, stakeholders, and sometimes focus groups or potential customers.
CRAFTSMANSHIP
Highly skilled craftsmen who possess exceptional expertise and attention to detail. This will ensure that each piece of jewelry is crafted with precision and care, setting it apart from mass-produced items commonly found in the market. Based on feedback and testing results, the designs are refined and finalized. Any necessary adjustments are made to ensure that the jewelry pieces meet the brand's standards for quality and craftsmanship.
